Play the quiz to get an idea of which of our arts audience segments you fit into

How can audience segementation help you reach your audiences?

Segmentation is a market research method where a given market is broken down into distinct groups. The quiz introduces our Arts audiences: insight segmentation model using a small selection of questions from the research on which it is based.


Download the free PDF of the Arts audiences: insight publication to find out more

To order a hard copy of Arts audiences: insight (£7) contact Marston Books on 01235 465 500 or